Brewed with purpose

When Days began during Lockdown 2.0, we knew we wanted to do things differently, and become a business that was a force for good. We wanted to create a new kind of beer, brand & business that cares deeply about both people and the planet.

As a result, a central pillar of our business became Days Duty. An initiative that mirrors the 2% duty that alcohol companies pay the government as tax, we instead, donate 2% of our sales to mental health initiatives. This, alongside our B-Corp certification, means that every beer sold can have a positive impact.

Days Duty

80% of hospitality professionals have experienced mental ill health and So Let's Talk are on a mission to create a happier, healthier hospitality industry. Through their practical training sessions, they've already helped over 30,000 people with their mental, physical & financial health. They deliver tailored training sessions that focus on the habits & trends they see in the hospitality industry.

We're stoked that 2% of every Days sold will go straight back into helping the hospitality industry thrive. They've already delivered sessions for places like Pizza Pilgrims, Turtle Bay & The Ivy Collection & we are excited to provide more sessions for our partners through So Let's Talk this year.

Being a b-corp

A non-negotiable for us from the beginning was becoming a B-Corp certified company. B-Corp is a community of like-minded businesses who believe that a global economy can exist in which businesses are used as a force of good. To become a B-Corp, you must show that your business is meeting the highest standards of social and environmental performance.

In November 2021, we did just that and joined a thriving group of brands from all around the world who believe, as we do, that a business ought to be conducted as if people and places in matter. In doing so, we made a legal commitment to be accountable and responsible to strive not only for profits but for the betterment of the world around.


With the pass mark being 80, we are extremely proud of our initial score of 105.1, but are always looking to improve.

  • Governance16.4

  • Workers20.6

  • Community39.4

  • Environment24.0

  • Customers4.5

To learn more about our score, feel free to take a look at our B-Corp report here.