Brewed with purpose

When Days began during Lockdown 2.0, we knew we wanted to do things differently, and become a business that was a force for good. We wanted to create a new kind of beer, brand & business that cares deeply about both people and the planet.

As a result, a central pillar of our business became Days Duty. An initiative that mirrors the 2% duty that alcohol companies pay the government as tax, we instead, donate 2% of our sales to mental health initiatives. This, alongside our B-Corp certification, means that every beer sold can have a positive impact.

THE WAVE project

In 2022, we partnered with the incredible Wave Project, as part of our ongoing commitment to progressive mental health initiatives. Our Days Duty donation directly supported and funded the training of up to 1,000 new surf mentors across the UK in 2022 covering:

  • • Online training portals
  • • In-water training sessions
  • • Lifeguard training
  • • Safeguarding costs
  • • Volunteer resources

Being a b-corp

A non-negotiable for us from the beginning was becoming a B-Corp certified company. B-Corp is a community of like-minded businesses who believe that a global economy can exist in which businesses are used as a force of good. To become a B-Corp, you must show that your business is meeting the highest standards of social and environmental performance.

In November 2021, we did just that and joined a thriving group of brands from all around the world who believe, as we do, that a business ought to be conducted as if people and places in matter. In doing so, we made a legal commitment to be accountable and responsible to strive not only for profits but for the betterment of the world around.


With the pass mark being 80, we are extremely proud of our initial score of 105.1, but are always looking to improve.

  • Governance16.4

  • Workers20.6

  • Community39.4

  • Environment24.0

  • Customers4.5

To learn more about our score, feel free to take a look at our B-Corp report here.