Brewed with purpose

When Days began during Lockdown 2.0, we knew we wanted to do things differently, and become a business that was a force for good. We wanted to create a new kind of beer, brand & business that cares deeply about both people and the planet.



As a result, a central pillar of our business became Days Duty. An initiative that mirrors the 2% duty that alcohol companies pay the government as tax, we instead, donate 2% of our sales to mental health initiatives. This, alongside our B-Corp certification, means that every beer sold can have a positive impact.

Days Duty

80% of hospitality professionals have experienced mental ill health and So Let's Talk are on a mission to create a happier, healthier hospitality industry. Through their practical training sessions, they've already helped over 30,000 people with their mental, physical & financial health. They deliver tailored training sessions that focus on the habits & trends they see in the hospitality industry.

We're stoked that 2% of every Days sold will go straight back into helping the hospitality industry thrive. They've already delivered sessions for places like Pizza Pilgrims, Turtle Bay & The Ivy Collection & we are excited to provide more sessions for our partners through So Let's Talk this year.

Being a b-corp

A non-negotiable for us from the beginning was becoming a B-Corp certified company. B-Corp is a community of like-minded businesses who believe that a global economy can exist in which businesses are used as a force of good. To become a B-Corp, you must show that your business is meeting the highest standards of social and environmental performance.


In November 2021, we did just that and joined a thriving group of brands from all around the world who believe, as we do, that a business ought to be conducted as if people and places in matter. In doing so, we made a legal commitment to be accountable and responsible to strive not only for profits but for the betterment of the world around.

OUR B-CORP SCORE

With the pass mark being 80, we are extremely proud of our initial score of 105.1, but are always looking to improve.

  • Governance16.4

  • Workers20.6

  • Community39.4

  • Environment24.0

  • Customers4.5

To learn more about our score, feel free to take a look at our B-Corp report here.